Electric Fishing Reel Specialists

Huge range, low prices, great service.

Shop by Fishing Type

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Deepwater Fishing

Fishing deep trenches and holes, with heavy sinkers and tackle (targeting deepwater species)

Hapuka, Bluenose, Bass etc.
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Drone & Kite Fishing

Fishing from land, 300-1200 metres out, with longline type tackle for targeting inshore fish species

Snapper, Trevally, Gurnard etc.
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Inshore Fishing

Fishing from a boat, with light tackle. Usually in shallow water targeting inshore fish species.

Snapper, Trevally, Gurnard etc.
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Big Game

Fishing for game species, with big spools that fit lots of line for fish that run. These are our biggest reels.

Marlin, Tuna etc.

Shop by Brand

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Why shop with us?

1. Confidence in the product. We've been using these reels for years now and know which reels last well, and which ones don't. We back all B grade reels with a 3 month warranty and all A grade reels with a 6 month warranty. A lot of the older reels are built to last longer than their modern equivalents and they are usually simpler, meaning less can go wrong.

2. English User Guides. These reels were originally sold in the Japanese Domestic Market and often only have Japanese Manuals. We translate these to English so you're not left wondering how your reel works. If you are buying used reels elsewhere, check that they come with English guides.

3. Access to spare parts. When you buy from us, you have access to our parts stock - spares are available for almost all reels we sell. We also stock new bearings, and power cables.

4. Get the right reel. We're fishing mad and use these reels ourselves. Have a chat with us, and be sure you're getting a reel that is suited to your fishing.